Blog

January 09, 2018

Tips For Marketing Your Commercial Property For Sale Or Lease

If you’re planning on selling or leasing your commercial property, you need to keep in mind the importance of marketing. And thankfully there are ways you can market your property without having to go through too much stress.

Firstly, engaging a good agent is vital. If you’re planning on selling or leasing, your best option is to engage a professional sales team to do the work for you. An agent will know the best marketing techniques and tools for the area where your property is located so they can reach the right audience. They will also have a list of prospects to call as soon as your property is listed, which means your property could have a prospective buyer on the first day.

Social media and online marketing is important, and can be done both through your agent, and from your own company page. With the growth of internet marketing options in Australia and other parts of the world, social media is one of the easiest forms of advertising you can find. The number of social media users in Australia has grown over the past few years. You can use social media sites such as Facebook, Instagram, Pinterest, Twitter and many more that can help to get the right people looking at your property listing, whether for a sale or a lease option. Word of mouth through social media can work in your favour with the right campaign. Maybe even use a social media strategist to build your campaign for you. The most important thing is reaching people, and social channels do just that.  By posting information and pictures of your property, you are advertising to potential buyers around the region or globally.

Creating a website solely for your property can also have great benefits. It allows a professional representation to be broadcast about your property, and will entice prospective buyers, or renters due to its professionalism. Having a website can help prospective customers get in touch direct. Post your photos and information about the property from an owner’s point of view and then direct people to your agent.

Essentially, when it comes to reaching the right audience, you want to advertise your property effectively, and professionally. If you don’t know how to do it yourself, engage someone with experience who can.