Blog

November 21, 2017

Why SEO is key to getting your properties at the top of Google (and sold or leased faster)

Lead generation strategies are a crucial part of survival in the real estate business, and to achieve your goals you need to succeed with your SEO (search engine optimization). If you’ve been working on your SEO in the past 5 years or so, you’ll probably have an ever-changing relationship with it. At times, you’ve probably just thought ‘what a waste of my time’ and other times when you’ve done something that worked well, you’ve thought ‘finally, I can get on...

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November 21, 2017

How do I get more listings? Old School Methods vs Technology

The question of getting more leads in real estate has come to this:

Is it better to use old school methods like face to face networking and marketing, or do I put all my time into technology to do it for me?

Getting listings is 50% of your business, the other half is getting rid of them. Although digital technology is at the forefront of business, especially in real estate, online is not the only way to get new listings; but it...

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November 20, 2017

Tips for making your property website mobile friendly

In 2017 mobile is far ahead of desktop devices in the daily use department, in fact each person (on average) has more than one mobile device they use on a daily basis. This being the case, you need to ask yourself whether your real estate website is mobile friendly. If it isn’t, you have some work to do.

There is a bit of a barrier when it comes down to build a mobile-friendly website that most people simply won’t understand.

How do...

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November 19, 2017

The future of real estate technology

There’s no doubt that to keep up with the times, you need to be on top of technology in all aspects of your life. Tech changes almost daily, and keeping up with in the commercial property world may be time consuming, but it sure will be worth it if you do it right.

There are so many aspects of technology that you really should be aware of to make your life easier, and increase your sales, and we have outlined a...

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November 18, 2017

Importance of social media in real estate

When it comes to real estate, (or any business), social media is a tool that you simply cannot live without. In 2017, humans think, act, and buy differently than ever before, and social media platforms need to be utilised to benefit your sales targets. Facebook has over 2 billion users making it one of the most valuable marketing tools for real estate, and agents are using it like never before.

Did you know that mobile users check their phones 160 times...

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November 17, 2017

How the real estate industry might use Amazon to their advantage

As a real estate agent in Australia, one of the most intelligent things you could do this year is work out the ins and outs of Amazon’s new real estate agent referral service for when it launches here towards the end of the year (predicted to be in October but not confirmed). Amazon leads the way in online shopping and now it has its eyes set on the real estate industry, which will completely revolutionise the ways things work.

Amazon’s first...

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November 16, 2017

Top 5 innovations in the property market

Technology has powered its way into the world of commercial property and there are a number of really great innovations that will help you succeed in the modern digital age we have been thrust into.

Digital Everything

Anyone looking to buy, sell, invest or lease property have millions of options online to do so. It is a relatively simple process as a buyer in today’s market, as there are just so many options. As someone who sells real estate or manages properties,...

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November 15, 2017

Using your mobile phone in real estate

Mobile apps area great way to improve efficiency in the commercial real estate market, and using your mobile phone for business in 2017 is essential. What this also means though, is to most consumers, using a mobile device is also crucial for research, and purchasing goods or finding services providers. This also includes real estate agents, property managers or property developers.

There are many ways in which you can use your mobile devices to do business in real estate, to streamline...

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November 14, 2017

How to use the digital age to your advantage as a real estate agent

Technology is influencing massive changes in real estate and a majority of buyers use the internet to find new properties. Every year we get further away from being first point of call as real estate agencies or agents, and even though we are still required for most of the services, buyers have the advantage of a plethora of online marketplaces where they can search and search until they find what suits them, rather than have an agent find it for...

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November 13, 2017

How to tell if your Property business is digitally successful

Your property business has two main functions; innovation and marketing.

1)     To have great products or services - Innovation

2)     To sell great products or services effectively – Marketing

This decade, more than any before it, marketing and innovation are completely driven by digital technology. Real estate is in no way different o any other business when it comes to digital technology being the driving force behind sales. Like never before, we as humans rely so heavily on digital technology and trends that...

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