Selling commercial property can be a big task. No matter how great your property is, how good the location is or what you are offering, the chances of someone coming along and immediately snapping up your building are low. This is why it is important to have a few tricks up your sleeve when heading into the seller’s markets.
Here are a few tips.
Never assume that buyers are paying attention. You have less than ten seconds to get a buyer’s attention, so you need to make your selling campaign brilliant. Humans are an over-stimulated bunch, so you need to be able to get attention in an interesting way which highlights the reason they need to buy your property.
In this day and age, there is little to no success in posting a sign up at the front of the building hoping someone will drive past and want to buy it. Everything is digital. Everything is online, and almost 90% of all buyers will look there first. This also means that one online ad will not be enough. You need to be able to reach as many people as possible, so you will need to advertise your property on as many listing sites as possible.
Target Your Market
Your property needs to find a buyer, because buyers simply do not find properties anymore. As a seller you need to know who should want your building and find them with your advertising campaigns.
Know Who Your Buyer Is.
To sell to them, you need to know who they are. What does your property offer to different groups of buyers? Does it attract investors, or does it attract owner/occupiers?
Create a Property Story
People are very busy, and once you find them you need to almost stun them with your conversation about your property. You need to know everything about your property to sell it properly.
Give Them The Information They Want.
Today, you need to offer high-quality photos, a 3D virtual tour, video, floor plans, drone aerial video and site plans. The technology is there, and buyers want to see it. If you don’t have it, you might as well not even approach a buyer.
Stage Your Property.
Prepare your property for sale by way of staging. Make sure it is in pristine condition before it hits the market, so buyers know they can move straight in if they need to.